The coolest $5 app every real estate pro will want
By Hannah Schilling
Research indicates that video is the most influential communication tool for both baby boomers and millennials. Studies from ComScore show that consumers are 64 percent more likely to buy a product after watching a related video, and they tend to retain more content from videos than text messages.
Yet despite the usefulness of video as a sales tool, most real estate professionals find the shooting and editing of live videos to be too time consuming and complicated. Instead, agents send texts or emails with photo attachments and written explanations.